Why list your home with Prudential?

Prudential is relatively new to the Northwest; other franchises have been here longer and have good market share. But they can't match Prudential's statistics nationally. Here's some information for you about how Prudential's technology can help you sell or buy your home. There's an 8-minute video at the end.


Prudential Real Estate’s Online Advantage (SM) is a suite of proprietary technology products providing consumers with collaborative functionality and innovative online marketing capabilities to assist them in the homebuying and homeselling process. Online Advantage helps our affiliates capture a large share of consumers searching for real estate online, and it efficiently helps connect buyers with sellers through our advanced technology and relationship with various real estate Internet portals.

The Online Advantage is composed of the Online Buyer Advantage (SM) and the Online Seller Advantage (SM). Online Buyer Advantage, introduced in 2004, connects Network members with buyers across the country, and it gives sales professionals and brokers powerful back-office tools to efficiently manage online customers from contact to contract.

Online Seller Advantage (SM) is an information and marketing tool that provides sellers with detailed online activity information about their specific property and their neighborhood, and maximizes exposure for the sellers’ properties.