Real estate myth 4

This is a continuation of a feature inspired by a conversation with an acquaintance who revealed a good deal of ignorance about the real estate profession. I think an educated market benefits everyone, so I intend to debunk as many myths as possible. I hope you find this information useful. Please feel free to comment!

Myth 4: It doesn't matter which agent you list your home with

FACT: Selecting the right agent is critical to marketing and selling your home. A successful agent must be proactive, educated, experienced, a skillful negotiator, be able to anticipate problems, and communicate regularly.

You want an agent who is willing to work hard for you and set your expectations from the first day. Your agent should be able to test the market and report the results so that you can make the necessary marketing adjustments to attract the right buyers. And your agent should demonstrate the ability to listen carefully as well as to communicate effectively.

You want an agent who treats you as more than his fiduciary responsibility. If you're lucky, you'll make a lifelong friend, but that isn't necessary. At the least, you want someone who takes a continued interest in your personal welfare.

Finally, you want an agent who is comfortable with Internet technology: over 80% of buyers today begin their search on the Internet.