Wednesday, March 26, 2008

Who will buy your apple?

Here's what we see in a buyer's market, but to try to look at it objectively, let's get the discussion away from housing for a moment and think about apples. Let's say there's one store in town, and let's say that all it sells is apples. Red, yellow, green, Delicious, Granny Smith, Fuji, just apples.

Now group the red Delicious together, the Granny Smiths, the yellows. Put prices on individual apples. Stick with the reds for now: all the apples look more or less the same, but the price on each apple is different. $1.25, $1.05, .88, .49. Which apple would you buy, all other things being equal? So someone else buys the 49c apple and suddenly the price on the $1.25 apple (which is withering a little) is changed to $1.10. Will it sell next? (No.)

Replace the prices and apples with prices and homes. The principle is the same. If you want to sell your home without having to wait for all the other homes to sell first, price it properly. And price it right from the beginning. Consult with a professional and remember that the current market will ultimately dictate the selling price.

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